Sony Alpha A7 III Mirrorless Digital Camera (Only Body)

Sony Alpha A7 III Mirrorless Digital Camera (Only Body)

Great images await

With 24.3 megapixels, the α7's 35 mm full-frame Exmor® sensor rivals that of leading DSLRs. And with Sony's latest BIONZ X processor and most advanced autofocus, the α7 offers outstanding detail, sensitivity and quality. Get ready for performance that will propel your photography to new heights.

24.3 MP Full Frame sensor

This remarkable new sensor has all the elements for world-class images: high-resolution, top sensitivity, extreme dynamic range, unsurpassed detail and low noise.

Superior processing

Expect superlative results with Sony's latest processing engine, BIONZ X™: truer colour rendering, better noise reduction and faster burst mode shooting.

Beautiful form. Robust function. Expert engineering from every angle

In designing the a7, Sony strove to balance the precise control working photographers need, with the ergonomics they want. The result is carefully-crafted knobs and dials, robust functions, extensive customisation potential and recording and connectivity options, all in a durable, lightweight body 25% smaller than leading DSLRs.

Full frame, compact form

At just 416g with battery, the α7 is about half the weight of leading DSLRs. And being less bulky as well, there’s no more giving up quality for portability.

Built light, built to last

Crafting the α7 from magnesium, the world’s lightest structural metal, means that the camera you carry with you today will also be with you tomorrow.

Where speed meets precision

The refined Spatial Object Detection Algorithm gives an AF speed with the world’s fastest cameras. Plus more accurate eye detection, lock-on autofocus for moving subjects + autofocus area setting options.

Stop the action beautifully

New faster, more accurate autofocus tracking uses powerful predictive algorithms and subject recognition technology to track every move with greater speed and precision.

Eye Autofocus

For perfect portraiture, this function creates sharp focus on faces even when partially turned away from the camera with a shallow depth of field, thanks to enhanced eye detection that can prioritise a single pupil.

Lock-on Autofocus

Easily keep moving subjects in focus with this updated technology, which adjusts target frame size based on subject characteristics and makes use of a wide AF area to ensure usage of the optimal focus point.

Autofocus setting options

With the Flexible Spot AF area setting, you can select different-size autofocus area to match your subject, and help ensure the camera focuses on the intended area. Wide and Zone focus area settings are also available.

XGA OLED TRU-FINDER

Smarter viewfinder, better photos

With 100% frame coverage, 1024x768 resolution, high contrast, real-time settings updates and accurate bokeh, the OLED (XGA) Tru-Finder™ is not merely a composition accessory, but an enhancement. Completing the professional-grade features are five display modes and colour temperature and brightness adjustment.

Clear subjects, compelling stories The advantage of accurate bokeh display

Unlike a traditional optical viewfinder (OVF), which distorts bokeh through the focusing screen, Sony’s electronic viewfinder (EVF) presents the image directly from the sensor, so you see exactly what the finished image will be. Change your f-stop? You’ll see the depth of field shift in the viewfinder.

Full HD video formats

Find the perfect expression for your vision with AVCHD at 60fps for an ultra-smooth look, or shoot 24p for classic cinema feel.

Professional soundtracks

Attach external microphones via the XLR adaptor, meter recording levels and monitor sound with the headphone jack.

Glass worthy of a 1st-class camera

Sony designed a new set of E-mount lenses. In addition, previous-generation α owners can use the full range of E-mount lenses, or A-mounts with an adaptor for a professional range of 50+ lenses.

Downloadable upgrades Explore the PlayMemories Camera Apps

Add usability and convenience with key apps like Smart Remote Control (which lets you use your smartphone for remote shutter release), and other apps for editing and effects.